Created as a summer escape in the heart of the city, La Riviera transformed The Hoxton Paris into un havre de paix — a staycation spot for locals inspired by the glamour of the French Riviera and a bygone era of seaside holidays.
The identity draws from 1960s swimwear campaigns and vintage travel posters, creating a romantic, sun-soaked aesthetic with a distinctly nostalgic feel.HospitalityBrand Identity
Digital Design
Collateral Design