The ELlsworth

A residential community by Aker Companies, offering contemporary suburban living in Malta, NY — where rural surroundings meet everyday convenience. Named after Civil War figure Elmer Ellsworth, the identity takes subtle historical cues from his signature and the formal structure of 1860s government stationery ephemera.

The design follows a structured layout system that reflects the 1860s references through a more modern lens. Tranquil tones and hues of green are drawn from the surrounding parks and building façades. The branding also set the tone for the wider development, including its connected retail area, Malta Center. Shared use of colour and graphic elements creates a visual link between the two, while keeping their identities distinct.

Real Estate

Brand Identity
Brand Guidelines
Collateral Design
Signage

Archive imagery - Heritage Auctions

MAISIE BLAISE

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The ELlsworth