Hotel signage and collateral

The Hoxton is a series of open-house hotels. Each Hoxton is inspired by the streets and neighbourhood that surrounds them. The ornately engraved metal door numbers and wayfinding take inspiration from the characterful street lights that adorn Portland roadsides.

The collateral brings together the black and grey hues of the building and a gothic style font in a nod to the city’s motto of ‘Keep Portland Weird’.

Illustrations by Jade Sturman
Photography by Alan Jensen