Paris wine bar identity

Planche is a casual wine bar hidden away in The Hoxton, Paris. The identity and ensuing collateral drew inspiration from 1920’s and 30’s French Art Deco wine posters. The identity was kept light-hearted and fun; after all, you need something to chuckle at when tipsy after a glass of wine!

The logo uses hand-crafted lettering fashioned with spontaneous, unfussy strokes. The illustrations depict a pig getting merry, adding to the playful element layer to the sophisticated space.