PLANCHE
Paris wine bar identity
![](https://freight.cargo.site/t/original/i/57831af54db7bd5cde10678c055fa6157f915b51116ae6d4ad46fa19c1d1e6d7/Artboard-30.png)
![](https://freight.cargo.site/t/original/i/a740ccb58f31f016dde41262fb9b9990b5be2cf8fba101676013279778216127/Planche-space_2.jpg)
Planche is a casual wine bar hidden away in The Hoxton, Paris. The identity and ensuing collateral drew inspiration from 1920’s and 30’s French Art Deco wine posters. The identity was kept light-hearted and fun; after all, you need something to chuckle at when tipsy after a glass of wine!
The logo uses hand-crafted lettering fashioned with spontaneous, unfussy strokes. The illustrations depict a pig getting merry, adding to the playful element layer to the sophisticated space.
![](https://freight.cargo.site/t/original/i/97faedcef3bd1fc48ab9f5ef7b8f3fd79a0af78df83332f899377dc760b24865/Planche-Coasters.gif)
![](https://freight.cargo.site/t/original/i/4f0009f1ac4ffd0389aaf6733cd7e797e78b463632a02444b7a34b83dba9033e/Menu.jpg)
![](https://freight.cargo.site/t/original/i/09210c2d08961a1d0bb8d154046a3a28eac22fd9e46e83facb63bddad4ea15d3/Artboard-30-copy-2.png)
![](https://freight.cargo.site/t/original/i/e513e19beb5b2bea8dcfd304f8cab317370b3c72250a596198f2fbc0656460bc/Artboard-30-copy-3.png)
![](https://freight.cargo.site/t/original/i/3cad32ceb855ad90d1f61aa3c0fc7aea04aab24ce9daf4ac44eb6b6b554eddef/Planche-space_3.jpg)
![](https://freight.cargo.site/t/original/i/ef87e976f3b6a91121e733e792100b8954ec3193d2b37e52f5d1daf472eb5efd/Planche_business-card.jpg)