LA RIVIERA
Summer pop-up identity
![](https://freight.cargo.site/t/original/i/b055744f07e6de8fe01411dcd41bd9fce0df093e6ced4dec2ba6c0db374e3c9a/Logo.gif)
![](https://freight.cargo.site/t/original/i/34e492e92fb81d37bcb120e23a413f97a38bc8267c3e5e2c4c4c247aca94c4fc/TDP_9912retouch.jpg)
The Hoxton is a series of open-house hotels. The Hoxton, Paris hotel created an intimate summer oasis, La Riviera. A taste of seaside holiday for locals, an “havre de paix”, a staycation that harks back to a bygone era of swimsuits and glamour.
The identity takes influence from vintage Riviera posters and 1960’s Vogue swimwear campaigns which creates a distinctive, romantic look and feel.
The identity takes influence from vintage Riviera posters and 1960’s Vogue swimwear campaigns which creates a distinctive, romantic look and feel.
![](https://freight.cargo.site/t/original/i/e6f2e68f4cb6e5d1ec56d971f56a0c455a8b30e71d43a362ed336919d777872d/Coasters-copy.jpg)
![](https://freight.cargo.site/t/original/i/765e614a1875323a7794cac1877dd0d302c0d117e05a4e878927cf73c645d70f/Capture-One-Session0217.jpg)
![](https://freight.cargo.site/t/original/i/f536927907610982577bab1732c5e2856a8a9d1e0f018f1f6cbe63131d080a15/TDP_0044retouch.jpg)
![](https://freight.cargo.site/t/original/i/5144593bca7c0aa853940765301b1b3ee1a205c4d5308ab7727276fe3922c1bf/TDP_9659retouch.jpg)
![](https://freight.cargo.site/t/original/i/29f126042cf92021820978d3c74368aeeffc4737e6e2cef9e916044dc696449a/La-Riviera_Mobile.gif)
![](https://freight.cargo.site/t/original/i/9ee787b035629590ed25db01f1de8683e1420f6e42b43d422219a7b17afdecf2/events-poster.jpg)