Summer pop-up identity

The Hoxton is a series of open-house hotels. The Hoxton, Paris hotel created an intimate summer oasis, La Riviera. A taste of seaside holiday for locals, an “havre de paix”, a staycation that harks back to a bygone era of swimsuits and glamour.

The identity takes influence from vintage Riviera posters and 1960’s Vogue swimwear campaigns which creates a distinctive, romantic look and feel.