FRESH AND
FIT FEST
Fitness campaign
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![](https://freight.cargo.site/t/original/i/bd788a0cfa8b8707e0754290ec8b30088c575396b00310298f4c17ea0e3cd169/Fresh-Fit-Festival-3.jpg)
The Hoxton is a series of open-house hotels. Each year they hold an all-day festival; Fresh & Fit Fest. Bringing together fitness, health and wellness.
The identity’s lively, flowing energy takes inspiration from gymnasium markings and results in dynamic, playful visual language and collateral.
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The identity’s lively, flowing energy takes inspiration from gymnasium markings and results in dynamic, playful visual language and collateral.
![](https://freight.cargo.site/t/original/i/05845ebdd70abac84bb4261636fd37b33cdba8cb9bd8841de20099884327427e/event-copy_2.jpg)
![](https://freight.cargo.site/t/original/i/4fecb183db8f1dfd66d3bb112d513f7df764de680041ee5c663b6772c31ece06/Fresh-Fit-Festival-113.jpg)
![](https://freight.cargo.site/t/original/i/ef32a5890d16a551fb100902a7e75629d0bf0f348be54da6e632bf17bbaa7e01/Fresh-Fit-Festival-49.jpg)
![](https://freight.cargo.site/t/original/i/1f264dbd3685223ea9b83bb555b801e8535f3efa35715def8feb8f9fd39bc1da/Screenshot-2020-04-28-at-11.48.45.jpg)
![](https://freight.cargo.site/t/original/i/2239e074def83cdb855cbe85c28dcadd0562b6be4cf8fb07088085eaf0bf0e74/Fresh-Fit-Festival-32.jpg)