FRESH AND
FIT FEST
Fitness campaign
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The Hoxton is a series of open-house hotels. Each year they hold an all-day festival; Fresh & Fit Fest. Bringing together fitness, health and wellness.
The identity’s lively, flowing energy takes inspiration from gymnasium markings and results in dynamic, playful visual language and collateral.
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The identity’s lively, flowing energy takes inspiration from gymnasium markings and results in dynamic, playful visual language and collateral.
